The I Am Sophie ARG, one of the most notable ARG experiences of the last decade, has just dropped a brand-new video.

Creating an ARG is like summoning a demon: it’s thrilling, terrifying, and once it’s loose, you can’t control it.

Ah, nostalgia—a potent cocktail of childhood bliss and mildly traumatic cartoon reruns. Enter the Pendog Creative Library...

The Nest is one of the most impactful immersive experiences I’ve ever had. It’s a masterclass in environmental storytelling, blending puz...

Alternate Reality Games (ARGs) captivate players by intertwining complex narratives with intricate puzzles, creating immersive experiences

Alternate Reality Games (ARGs) are entering a new frontier in 2025, leveraging cutting-edge technology and evolving player expectations to